We buy and build indie apps, and give them a steady home.
/hōm/ noun
a small island of solid ground in moving water. the steady place you build on while the current keeps moving.
Keeping an indie app going is more work than it looks.
The upkeep is a second job
Operating systems shift under you, SDKs break, and the stores keep rewriting their rules, so the app needs a steady stream of small fixes just to keep working. Around all of that sits customer support, billing and subscriptions, privacy and compliance paperwork, the usual trickle of bug reports, and the marketing it takes for anyone to find the app in the first place.
And leaving is its own project
When you finally want out, you find that proving what the app is worth, putting a price on it, and tracking down a buyer who will genuinely run it is a skill set all of its own, and rarely the one you signed up for. So plenty of good apps never get sold at all, and quietly fade while the person who made them moves on to the next thing.
We acquire apps from solo devs and small teams, at any of these three stages.
Live apps
A few hundred to a few hundred thousand users, with MRR under roughly $5K if there's any monetization at all.
Prototypes & MVPs
Working products that proved the idea but never made it past the finish line.
Old codebases
Codebases you shipped a while ago and quietly stopped pushing.
We tend to pass on
Everything else is fair game, including the slightly odd ones we end up explaining to friends over dinner.
Why selling to holm is a good outcome for your app.
Here are the commitments we make to you along the way.
Your plans, on the table
Keep the name, rebrand entirely, redirect the roadmap, change the tech: it’s a conversation up front, never a mandate.
Your role
Stay involved as long as you’d like, or walk away after closing. Either works.
No rot
We don’t squeeze users for more revenue every quarter while quietly making the product worse.
Long-term horizon
We operate on a years-long horizon, aiming for sustainable cash flow or a strategic exit.
We get to work on improvements the moment the app becomes ours.
Engineering
Tech debt, security, performance, refactoring the parts that have grown brittle over time.
Distribution
Marketing, ASO, paid acquisition, monetization, the growth work that needs sustained attention.
Compliance
Store policies, data handling, contractor agreements, anything that could become a problem later.
Day-to-day
Customer support, billing, infrastructure, the operations no one wants to own.
Selling to holm tends to look different from the alternatives.
| Alternative | The usual route | holm |
|---|---|---|
| Funds | Hand you a check so you can keep grinding on it yourself. | Take the app off your hands entirely. |
| Big tech | Fold it into something larger, or quietly shelve it. | Keep it running on its own, with steady upkeep along the way. |
| Marketplaces | Help you find a buyer, then leave the running of it to them. | We are the buyer, with the capacity to actually operate it. |
| Tiny | Write bigger checks for businesses that are already profitable. | Glad to take the smaller, pre-revenue, or pre-launch ones. |
These are the apps holm currently operates, built in-house or acquired from their founders.
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What the process looks like, from your first email to a closed deal.
1 You
Email us
A couple of sentences about the app, where it lives, and where you are with it. The email being short or rough is fine.
hello@kularion.com → Step 01
2 holm
We reply
We read every email ourselves and write back, usually within a few days.
A few days
3 Both
Diligence
Quick technical and commercial review. Mostly questions, sometimes a call.
1–2 weeks
4 holm
Offer
Concrete terms in writing. You decide if it works for you.
Soon after
5 Both
Close
Paperwork, handover, money moves. Faster if both sides are moving quickly.
~8 weeks total